Market Research and Survey|Bethel Technology Services

Market Research and Survey

Innovation brings the best business outcome

Market research for a company may also involve unfolding how a company can act for marketing any particular product or service. Focus group, surveys, questionnaires, discussions are considered some of the commonly used instruments for the market research. The surveys may provide the information that your own company requires to be one of the best choices among your targeted consumers. This is where the importance of the call center technology comes.

How do we Help?

Bethel Technology Services is equipped with proven call center skills and offers the best market research and survey services. Integrated call centre and tele-services campaigns are gradually evolving to be a direct route to ensure business success and Bethel Technology Services follows and integrates the same with precision. Bethel Technology Services employs skilled professionals that helps generate quality output in terms of market research and surveys for your business. The process is undertaken through well-manned, cutting-edge outbound call centers..

Bethel Technology Services excels in offering the best market research and survey processes and lead generation services in different forms. They include telephonic surveys, employee research, one-to-one surveys, written surveys and product surveys. Bethel Technology Services works in a well-defined direction bringing forth all its experience in market research and survey processes. The data thus obtained is collected and analyzed to portray a clear understanding of the consumers.

All processes are customized to client-specific needs and all data is maintained in pre-agreed requirement parameters.

Market Research Techniques:

Analyzing target audience

Presenting findings

Defining research objectives and problems

Collecting information and setting up the customized market research and survey plan

Setting up one research plan

Providing daily updates

Specialized customer support services available 24x7.

Through our technical expertise, responsiveness, thorough analysis and lead generation processes we promise to bring reliable and valuable market research and survey data to the table. This can help you strategize your product marketing to get on top of the competition in no time…!

Product or Service Promotion

Dedicated Service Maximizing Results

If you are undertaking a product/service launch, have you chalked out the marketing plan? What are your marketing goals? Have you thought about promotion? May be the product/service is the best that there can be, but it still needs to be marketed to bring it to the target audience. Product/Service promotion is a critical ingredient that can help you create a strong foundation for your new product.

Product promotion service from Bethel Technology Services, a renowned call center involves diverse functions like informing, persuading and reminding your potential customers to select the product/service. Handling the promotional activity is the key here and Bethel Technology Services is fully adept at creating a brand and recognition for your product/service.

Any marketing plan comes with a set of definite processes. Sending out emails to prospective clients and printing banners and a variety of advertisements are very expensive and time-consuming. There are diverse promotional tools involved in product promotion that include public relations, sales promotion, advertising, direct selling and personal selling in addition to fixing appointments with the customers.

Sales promotion is directed towards utilizing different incentive techniques in order to structure programs related to sales. Conversing with prospective clients and making them believe in your product/service is the key to success.

Why Bethel Technology Services?

Bethel Technology Services offers professional business outsourcing services to global clients. The finely-tailored and integrated product/service promotion services ensure reaching out to a larger audience simultaneously. Bethel Technology Services’s advanced approach and product/service campaign planning help in making e-commerce and your telephonic needs sync.

Our integrated promotional programs are highly effective and we firmly believe building awareness is one of the biggest priorities for a successful product/service launch.

Highlights:

The state-of-art infrastructure that Bethel Technology Services provides enables and assures clients of our solution based approach and all marketing campaigns are carried out through the telemarketing services from out cutting-edge outbound call center.

Bethel Technology Services also assures momentum in adding new customers to the already existing list by spreading awareness and excitement for your new product/service. Bethel Technology Services conscientiously works to maintain consistency between the product messages and the promotion strategies.

Our Services include:

Product hot lines

Outcome research

Product advisory notices

Product recalls

Setting up one research plan

Line Extension Introductions

Bethel Technology Services is known for its offerings of benchmark services. The call center services provided by the experienced and trained professionals assure quality and reliability of services generating growth and success..

Customer Satisfaction Survey

Keep Your Customers Happy!

Customers are best suited to talk about your business and what you need to develop your customer service department. But very few business firms are actually paying attention to what their end users have to say. In fact, this lack of voice is what pushes customers to go out of the brand and look for products/services elsewhere. Customer satisfaction surveys are not just eye-openers for the inbound call center department. Clients and manufacturers have a lot to learn from this exercise as well.

Customer satisfaction surveys are necessary to find out what the customers want. Unless you know what they are looking for, you will not be able to cater to their needs. Positive feedback and constructive criticism are two areas that have a lot of potential to make a progressive change in the way things are done. These surveys can be used to equip BPO agents with more knowledge about the buying patterns of the customer. When they know what works for the customers and what doesn't, they can incorporate those elements in telemarketing services.

We have some methods of conducting customer satisfaction surveys:

Setting the goal of the survey before we start making the telemarketing calls. This helps us save wastage of resources. We approach every customer service survey with specific goals in mind. We talk it out clearly with the client as to what answers they are looking at.

Building up the framework of the survey by designing the questionnaires is an integral part of the process. We generally avoid asking open-ended questions. Such answers become difficult to quantify. A simple yes/no format is the best way out and is more effective. We use feedback collection mechanisms to ensure that we are tapping as many customers as we can.

Information collection through websites, email surveys and phone calls. The use of different forms of media becomes necessary because customers prefer it to be that way. The traditional methods of customer service, through phone calls, are passé. Emails and websites, even online chat, are making their presence felt in the business domain.

Scanning the results of the survey and mapping it through data entry. We use Optical Character Recognition (OCR) and Intelligent Character Recognition (ICR) for automated data conversion and entry. We also employ a dedicated team of data entry operators to complete the job for us. We are careful about leaving nothing to chance

Data analysis through ANOVA and Correlation software. We often use data mining methods to collect/extract information from the database. We present the data to the clients in graphic or tabular charts, according to their preference. Our aim is to present data in a way that makes it easier for the clients to draw conclusions.

Line Extension Introductions

You can measure these in a customer satisfaction survey:

If customers are happy with your services.

If they are having issues with their purchase

How their problem can be solved

How you can help them have a better experience at customer service

How you can make better navigation/content/design on your website

If the customer benefited from your brand